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RightDot Frequently Asked Questions Q: What is RightDot? A: RightDot is the name given to U.S. patent number: 7,191,210 -- Computer implemented system and method for registering websites and for displaying registration indicia in a search results list” – a game-changing patent that redefines Internet search. RightDot allows for “official” designation of Web sites through a registration process combined with visual, audio or other identification on initial Web search page site descriptions. RightDot also provides for the inclusion of immediately available, useful tools accompanying initial search results, providing for a significantly improved Internet search experience. Q: Search engines like Google, Yahoo and MSN seem to do an OK job. Why is RightDot needed? A: While Internet search has experienced explosive growth in recent years, the search experience itself has failed to keep pace with technological, marketing and security improvements that should be benefiting consumers, businesses, marketers and the search engines themselves. RightDot addresses these shortcomings in many ways for each of these audiences, including: Internet Users Immediately identifies and verifies “official” Web sites so users can be sure they are directed to their desired sites Increases Web search speed though more transparent and precise search targeting and identification, while incorporating new actionable tools directly from search page site description Clearly provides users with exactly what they are searching for - not what search engines currently determine that their users should see Ability to easily sort and identify official, registered sites
Business Online brand identity protection, validation and enhancement Certified, validated, official identification designation increases brand strength and alleviates concerns about look-a-like and deceptive sites Inclusion of additional useful tools on search result site description allows for new, valuable, targeted interaction with users Eases persistent concerns about trademark and intellectual property infringement Significantly limits the ability of illegitimate players to game the system through overly aggressive search engine optimization keyword manipulation and site production techniques
Search Engines Provides faster and more transparent results for their users Provides a host of new revenue streams easily integrated into existing products and services while providing innovative new and exclusive functionality and features Official site verification and other features provides a true game-changing differentiation from competing search engine players and a new powerful compelling value proposition for their users
Marketers Enables increased branding opportunities through integrating graphics, audio or video and embedding marketing messages into search results, allowing for immediate customer interaction and response Immediate email linking and other exclusive elements contained in the patent allow for deeper connections with target audiences and improved customer relationship management (CRM) Newly available reporting and measurement capabilities provide critical data to improve marketing effectiveness Includes related offline branding opportunities utilizing visual or embedded representation of the RightDot validation seal
Q: Once a site has been “registered,” how will it appear different from other sites? A: On initial Web search results pages, Web sites of legitimate, official, validated organizations or individuals may be identified in any of a variety of visual, audio or other methods. As stated in the patent, this includes “distinctive marking indicia consisting of a seal; a color; a symbol; embedded data; a hyperlink; a highlighting; biometric data; a type font; a type size; a graphical layout; graphical data; audio data; video data; a product identification; a product model; a logo; a slogan, and combinations thereof.” Q: Is RightDot being used by any search engines? When will it be implemented? A: The RightDot advisory board is currently exploring licensing and partnership opportunities, though the Internet search benefits outlined in the RightDot patent are not yet commercially available. Q: How does RightDot prevent Internet users from being scammed by fraudulent Web sites? A: “Legitimate,” official sites first go through a registration process and if qualified are then identified as “official” or “legitimate” through any of a variety of visual, audio or other indications on initial search page site description results. Registered sites have embedded data that provide a barrier to fraudulent sites trying to inappropriately replicate actual RightDot validation branding. Q: In addition to search engines themselves, who else might be interested in RightDot? A: In addition to search engine organizations, the RightDot advisory board is exploring licensing and partnership opportunities with various entities, such as software/hardware companies, government agencies, media content/delivery companies; intellectual property brokers; Internet companies; business watchdog organizations; venture capital; domain registrars and other large corporate entities. Q: What impact does RightDot have on search engine optimization? A: For those looking to “game” the system through inappropriate and or illegal search engine optimization techniques, RightDot won’t be a welcome development. The RightDot registration and identification process ensures that truly “official” sites are easily identified. For legitimate, official businesses, organizations and individuals, RightDot will be a useful tool that provides enhanced marketing opportunities, security and peace of mind to those visiting their sites. Q: The patent references “offline” uses. What does this mean? A: Registered sites will be able to use the RightDot designation to enhance traditional branding opportunities through visual or other representation of the RightDot validation seal in advertisements, on marketing materials and other branding efforts. Q: How can I learn more about RightDot? A: Those interested in learning more about RightDot should contact James Grossman at jim@rightdot.com or (203)221-1900. |
